# Hi! Welcome to Shimmy Documents! Here you will find more detailed information about Shimmy, the project development and forward planning. {% hint style="success" %} **Hi!** You've landed at Shimmy Docs. Find below an overview of Shimmy, followed by a more detailed look into different areas of the project. {% endhint %} Here is a succinct overview of the Shimmy Platform: > Shimmy is a user-centric, purpose-driven social media platform, built for impact. It enables users to create meaningful content that sows the seeds of positive change and development across active communities. > > You can start or join 'A Shimmy' you care about, get access to exclusive content and interact privately with your real network. Permissions, specifications and outcomes are determined by you. > > โ€” From the Shimmy Docs > The embedded feature innovations and technologies provide groundbreaking utility mechanisms within the platform. Enabling users to foster genuine network engagement, facilitate fundraising, and pioneer creative potential. It also enables the capability to directly influence a cause via mutual consent. > > โ€” From Shimmy Fundamentals
## Getting Started ๐Ÿ **Got a minute?** Check out this video **โ€” ****\*Currently Being updated\***** โ€”** We don't believe your digital spaces should all look or act the same. With 'Shimmies,' weโ€™ve created modular social feeds that change shape based on who youโ€™re talking to. Need an ultra-safe, private corner just for family content? Done. Want to launch a massive, public movement with crowdfunding built right in? You can do that too. ### Guides: Jump right in ๐ŸŒŠ Follow our handy guides to get started on the basics as quickly as possible: {% content-ref url="/pages/XJPhTbUd7dV7KmTgTomC" %} [About ๏ผŸ](/shimmy/about) {% endcontent-ref %} {% content-ref url="/pages/15hrR1d8FrkYs5SEbBas" %} [What is Shimmy App?](/fundamentals/what-is-shimmy-app) {% endcontent-ref %} {% hint style="info" %} **Good news:** You are early into the network! Joining Shimmy now brings the highest chance of reward and influence within the project as it progresses through the future. {% endhint %} ### Fundamentals: Dive a little deeper ๐ŸŠ Learn the fundamentals of Shimmy to get a deeper understanding of our main features: {% content-ref url="/pages/4Z8xgCoc0EY7IiKgMfrU" %} [Public Roadmap](/fundamentals/public-roadmap) {% endcontent-ref %} {% content-ref url="/pages/SxU3NxdNdxy1NA7RmOBC" %} [Members](/fundamentals/members) {% endcontent-ref %} # Overview *** ### What if social media actually made your time worthwhile? โฐ You spend **one month per year** scrolling through social media. What if that time created real impact instead of just filling pockets of tech monopolies? *** ### The Problem is Simple Traditional social media is designed to extract value from you, not create it for you. **What you get:** * Click-bait rabbit holes that waste hours * Vanity metrics that fuel anxiety * Aggressive ads from every angle * Harmful content with no accountability * Your data sold to the highest bidder **What they get:** * Your attention * Your data * Your money * Your time **You deserve better.** *** ### Shimmy Changes Everything We're not fixing social media. We're **replacing it** with something built for the majority, not the monopoly. Personalised, niche social. #### ๐ŸŽฏ Purpose Over Noise Every Shimmy starts with a question: **"What is this going to be about?"** No more random feeds. No more algorithmic manipulation. You choose what matters. #### ๐Ÿ›ก๏ธ Safety By Design Real moderation tools. User controls. Transparent policies. Your family-friendly spaces stay family-friendly. #### ๐Ÿ’ช Impact That Matters Fundraise for causes. Build communities that create change. Turn social time into social good. *** ### Time Misspent vs Time Well Spent | Other Platforms | Shimmy | | ---------------------------------------- | ------------------------------------------ | | Videos of violence and chaos | Initiatives you actually care about | | Click-bait time vacuums | Purpose-built spaces with meaning | | Pictures of random strangers' breakfasts | Your family and group posts in safe spaces | | Networks of people you've never me | Real communities making real impact | | Egotism and vanity metrics | Substance, context, and control | | Bullying, fraud, and deceit | Safety, transparency, and trust | *** ### The Majority Should Consume AND Produce Right now, a tiny minority creates content while everyone else scrolls endlessly. **Shimmy flips this on its head.** We ask: What do YOU care about? What will YOU create? What change will YOU make? Then we give you the tools to actually do it. *** ### From Conflict to Control Shimmy flips the social script: โŒ Conflict โ†’ โœ… **Control**\ โŒ Falsification โ†’ โœ… **Authenticity** \ โŒ Harmful content โ†’ โœ… **Safety** \ โŒ Data misuse โ†’ โœ… **Transparency** \ โŒ Misinformation โ†’ โœ… **Context** \ โŒ Hate โ†’ โœ… **Community** \ โŒ Fraud โ†’ โœ… **Trust** Shimmy enables, rewards, inspires, and protects the majority. *** ### Ready to Take Back Your Time? [**Download Shimmy**](https://shimmyapp.com/#signup) โ€ข **Learn How It Works โ†’** # Mission ๐Ÿ’ช
The Shimmy long-term vision, or 'North Star', is to continually enable widespread value and positive social impact aligned to social media content. Delivering a truer social media use case to a global interest and cause-led community. # About ๏ผŸ ### Social Media is Breaking Society. We're Fixing It. #### The Problem We Saw As a medium, social media was supposed to connect us. Instead, monopolisers weaponised it against the majority. **The numbers don't lie:** * Average users spend **1 month per year** on social media * That time is spent consuming content designed to manipulate, not enrich * A tiny minority produces while the majority scrolls * The result? Anxiety, division, wasted potential We watched this happen and asked ourselves: **Does it have to be this way?** The answer was no. *** ### Why Shimmy Exists Shimmy was born from a simple belief: **Your time should create value for YOU, not extract it for corporations.** We're not trying to compete with other platforms by making a slightly better version of the same broken system. **We're building something fundamentally different.** *** ### Our Mission: Enable the Majority #### ๐Ÿ“ค From Consumption to Creation Right now, the minority produces content and the majority consumes it. **Shimmy changes this.** We make it easy for everyone to create, contribute, and make impact in equal measure. *** #### ๐ŸŽฏ From Chaos to Context Other platforms open the floodgates to meaningless content. **Shimmy asks:** What are you going to do? What do you care about? Every Shimmy has purpose from the start. *** #### ๐Ÿ’ฅ From Harm to Impact Traditional social media optimises for engagement over ethics. **Shimmy optimises for:** Control. Safety. Real-world impact. *** ### The Low Bar We're Jumping Over Looking after users better than current platforms is, frankly, a **low bar**. But in terms of positive worldly outcomes? That's where we aim high. #### We're building a platform where: โœ… Your data isn't sold โœ… Your attention isn't exploited โœ… Your communities are safe โœ… Your time creates actual value โœ… Your voice can drive real change *** ### Our Commitment **๐Ÿ” Transparency** We'll tell you exactly how Shimmy works, what we do with your data (spoiler: nothing shady), and how decisions are made. **๐Ÿ›ก๏ธ Safety** User controls and moderation tools that actually work. Your Shimmies are governed by your specifications. **๐Ÿ’ช Impact** We're measuring success by the positive change our users create, not by how many hours we can steal from their lives. *** ### This is Just the Beginning Shimmy is a movement, not just an app. A movement that says: **The majority deserves better. And we're building it together.**
**Join the Movement โ†’** โ€ข **See How It Works โ†’** # Team ๐Ÿ‘ฅ Some of the peeps behind the magic! ๐Ÿ”ฎ **Elliot Crabtree**\ Founder & CEO **Samira Elhamy**\ CTO **Aswathy Gopan**\ Backend & API Developer\ \ **Mitchell Ward**\ Backend & ML Developer **Sahar Elhamy**\ Backend & ML Developer

You? ๐Ÿ‘ฝ
Join Us!

Our team is expanding! If you are a capable developer, aligned with our [Technologies](/fundamentals/product/technologies), we would love to hear from you! Send a note with some information about yourself to [**hi@shimmyapp.com**](mailto:hi@shimmyapp.com) # Help Us Build โš™๏ธ {% hint style="success" %} **The time is now!** Join early and get the rewards for supporting the Shimmy project! Find out more below. {% endhint %} Interested in offering support in *marketing*, *development, advisory, partnerships*? ๐Ÿค Along with the product release, Shimmy will launch the [Developer build program](/fundamentals/members). This enables advocate developers to contribute their efforts to the Shimmy platform and its operation in return for rewards. We're also looking for people to help with: * Community & Growth. * Product Testing & Feedback. * Feature Development. * Pioneer/ Influencer Engagement. * Manual Moderation (escalated cases). If any of the above areas sound interesting to you and you like the project, reach out to us via any of the below: Reach out to us on [X.](https://twitter.com/shimmy_app) Reach out to [hi@shimmyapp.com](mailto:hi@shimmyapp.com). More information about [membership structures](/fundamentals/members) here. # What is Shimmy App? ## **What is Shimmy?** ๐Ÿ“ฑ *** ### Shimmy is Social Media, Reimagined **Purpose-driven. Safe. Impactful.** *** ### The Core Concept Instead of opening an app and drowning in algorithmic chaos, Shimmy starts with a simple question: #### "What is this Shimmy going to be about?" A Shimmy is a **permissioned string of short-form content** (video, images, text) with a specific purpose or theme. **Think of it like this:** * A **niche community feed** for content that matters * An **enclosed space** to document pursuits and initiatives * A **purpose-built channel** to create real value You control who sees it. You control what goes in it. You control the outcome. *** ### How Shimmy Works #### 1๏ธโƒฃ Create a Shimmy Choose your theme or initiative. Examples: * A fundraising campaign for a local charity * A private space for family updates * A fitness challenge for your friend group * A community project to clean up your neighborhood *** #### 2๏ธโƒฃ Build Your Community Decide who can access your Shimmy: * **Public:** Open to everyone * **Private:** Invite-only for specific people * **Hybrid:** Members choose viewing specifications *** #### 3๏ธโƒฃ Make Impact Use Shimmy's built-in tools to: * Share updates and progress * Raise funds through GoFundMe integration * Coordinate activities and events * Actually achieve your goals *** ### What Makes a Shimmy Different? *** ### Shimmies Are Built For: #### ๐ŸŽฏ Context, Meaning & Substance Full control and direction by design. No algorithmic interference. No random content polluting your purpose. *** #### ๐Ÿ›ก๏ธ Safety Advanced user controls and moderation tools. Admins manage audience, permissions, and content standards. *** #### ๐Ÿ’ฅ IMPACT! This is the big one. Shimmy is designed to help you **achieve amazing things**. Want to raise ยฃ10,000 for a cause? **Make it happen in a Shimmy.** Want to organise 100 volunteers? **Make it happen in a Shimmy.** Want to document your journey and inspire others? **Make it happen in a Shimmy.** *** ### The App is Built for Purpose Shimmy isn't about mindless scrolling. It's about **meaningful creation**. The platform facilitates: * ๐Ÿ“น High-quality, short-mid form social media file sharing * ๐ŸŽฏ Customisable media content channels * ๐Ÿ’ฐ Fundraising and transaction mechanisms * ๐Ÿ‘ฅ Private or public communities with real context * โšก Campaign creation for causes you care about The app is there to be used with purpose, toward a specified end point. The goal is to bring reason, meaning and tangible positive impact to social media output for the average user, the community, and the organisation. We designed the product to facilitate doing content. **Content that takes action. Content that requires consideration, planning and conviction.** *** ### Although It's Up to You... Ultimately, it's up to account holders how they use the product in terms of creative output and activity. Our design and user journey embed secure mechanisms to ensure things like audience, end points, permissions, fundraising and other post specifications can be set up to meet use case requirements and be more targeted, valuable and impact-driven. *** ### Ready to Start Your First Shimmy? # Product โœจ ![](/files/qPerMcrsg2J5jQtthRN2) The Shimmy App is designed to bring reason, meaning and impact to social media usage and output. The UI facilitates content with a purpose, content with well defined context and end-goal parameters. It is made to be used for 'wow factor' content. To present actionable, well thought out media that sends a clear message. Through using Flutter, we can seamlessly utilise a singular codebase, to deploy our front end to iOS and Android devices. Delivering an efficient, easy to use and progressive product to the fingertips of our community. The media and data storage back-end systems will be powered through [AWS](https://aws.amazon.com/). This enables safe, reliable and fast database connectivity, and a consistent user experience. The front-end, purposefully designed to provide a safe, seamless and bespoke user journey, will be intuitive and simple, leaving focus on the content and it's relative meaning and value. The content format within the platform is short-mid form video & audio posts. This is strictly because of the transparent and expressive nature of both mediums, and the lack of animosity in comparison to text content, for example. Whilst we strongly advocate for free speech, we are more assured in the transparency of modern communication methods, and actively set out to avoid the ambiguity commonplace with written word in a social context. The early versions of Shimmy App, will be fully responsive, invite only iOS & Android mobile applications. This makes the process and deployment more efficient and manageable from a development point of view, and ensures a consistent, reliable initial interface for the platform. # Technologies ๐Ÿ’ป Our straight forward and intuitive, user-centric design & interface, is underpinned by stable and precise back-end infrastructure. In handling personal data, we must ensure our processes are well documented, secure and ethical. We endeavour to champion safety and security, following optimal quality standards and best practices. The Shimmy App first versions will be formulated primarily with the following technology stack: [Flutter](https://flutter.dev/)[/ Dart ](https://flutter.dev)- Front-End build/ programming. [AWS](https://aws.amazon.com/?nc2=h_lg) - Cloud hosting & Data Architecture. C#/ Python - API Framework & Backend Logic. [MySQL](https://www.mysql.com/) - Database Infrastructure. [Postman](https://www.postman.com/) - API management. [Stripe](https://stripe.com/gb) - Fiat financial functionality. [Javascript](https://www.javascript.com/)/ Vue.JS - Web & Front-end development. Alongside our technical documentation and public roadmaps. We will conduct regular publicly available audits, available to our userbase. The most convenient way to view our most up-to-date technical information is on our [Github](https://github.com/Shimmy-App). # Marketing ๐Ÿ“ข
### Main drivers for marketing ๐ŸŽ๏ธ * Clear brand identity & consistent strategy. * Influencer & Ambassador adoption. * Brand awareness strategies & practise. * Marketing & Member acquisition campaigns. * Events & Marketing Campaigns. * Viral Exposure. * Real-world, positive results. ### Target Market ๐Ÿซต The specific target market for Shimmy or 'Shimmies' is micro-niche communities. The product and use cases are designed for groups, be it sports teams, book clubs or anything in-between. The refined target user for the Shimmy platform is the professional Influencer/ Community leader who is active across social media communities. This is the perfect captive persona who will benefit the most from using the Shimmy platform, and bring the most growth. We set out to target the young professional, the outgoing communicator who gives time, effort and creativity to their social media activity. These are the characters that will bring an influx of users, demonstrate ideal usership and bring new initiatives to in-app activity.
Why would i use it? Do you have a hobby, passion or interest that you give time to? Do you have a cause or charity that you support? Why not start or join a Shimmy in that area!
What do i get out of it? You can earn money, provide support or funding for one of your causes, build a true network of others caring for the same reasons. Not to mention exposure and access to 'next-gen' social media content and initiatives. Shimmy is there for impact and elevated fulfilment.
What benefits does it have compared to other built up channels? Shimmy points the usership and output of the platform into a productive and cause-driven direction. Giving members and their peer to peer networks a voice and the power to take affirmed action. To bring people together in doing worldly good through social activity.
What is the point of Shimmy? Ultimately, this is a question that we aim to present to the subjective user - How can you get the most out of Shimmy? How can you use Shimmy to bring value to your world or the world of others? We provide the space for purpose-driven social feeds. You create the magic with your content!
### Market Research & Analysis ๐Ÿ“Š We have conducted numerous studies within our target market segments. We are also currently engaging in one to one market analysis & research into the Shimmy product, its primary use cases and projected demand and requirements from the target market. Sentiment & Organic Growth are two primary considerations when building out the early Shimmy Community. In order to have a stable and loyal userbase through the long-term, we must engage aligned advocates with our values, desired usership and impact, and provide a consistently rewarding and purposeful user experience. ### Market Fun Facts * ALS related organisations received +$220 Million via the #Icebucketchallenge. * 29% of online charitable donors say social media is the tool that inspires them to give. * 55% of people who engage with non-profits on social media take action. 59% of those people donate money. ### Product-Market Fit
Before ShimmyAfter Shimmy
Lack of real-world socialfi usability. High financial barriers. Low utility.Easy & clear utility. Cause-driven, direct monetary application.
Harmful, destructive social media impact. Social value and purposeful utility.
Lack of motive, inspiration or facility for purposeful content output.The inspiration, control and incentive to use social media with meaning and purpose.
Destructive societal usage norms.Impactful Initiatives and trends.
### Communications * Monthly member newsletter. * Automated email marketing and push notifications. * Automated mail activity and usage data updates. * Social media channel updates, interactions & announcements. * Blog posts & Website updates. The below sub-sections outline some of the marketing initiatives pre and post product release. The general positive impact of end-usership, rate of developmental growth and success in the market depends on building a loyal, dedicated and strong community. ### **Rewards & incentives** * Influencer engagement program. * Community builder rewards. * Consistent usership rewards. ### **Campaigns & Initiatives** * 'Shimmy dance' media campaign. * \#Socialforgood campaign. * Shimmy store - Merchandise (hula hoops, clothing, hardware wallets, stickers etc.). * Influencer Partnerships - Bespoke partnership terms & incentive structures. * Shimmy Public In-app campaigns & initiatives i.e Ice Bucket challenge. # Use Cases ๐Ÿซถ Shimmy creates multiple innovative use cases for individual and community social media of value. Through the structure of the design, the clear cut interest and subject matter and the user controls and permissions, we deliver a purposeful, productive and impactful experience. Create a Shimmy to set out on and hold yourself accountable to a specific challenge, post your sports teams content updates, keep your audience updated, raise awareness and investment for a cause close to your heart. Whatever you do with Shimmy, you can be confident that you have control, and the platform is built to support you and what you are doing. Utility and ease of taking action with Shimmies is pivotal in bridging the social & fintech gap and encouraging productive usage. Below are examples of the main areas in which the financial transactions will seamlessly take place: Case Study 1 - Stan creates a 'South-West Running Club' Shimmy and restricts access by 'Request to join' and a ยฃ2 monthly fee for the linked charity. Case Study 2 - Megan joins the official rock-climbers association private Shimmy to access their updates! Case Study 3 - A new brand creates a Shimmy with a 25-day challenge, to grow awareness and reach. Case Study 4 - The Adams Family create a private family Shimmy so they can share their social posts safely. Case study 5 - Delia receives a Shimmy invite from Amanda. Amanda is giving out ยฃ1 Bounties for members who join her Shimmy before Saturday with the code #Amanda11. Below you will see a more visual representation of the benefits and differentials with using Shimmy as a social tool:
# Platform Structure ๐Ÿ›๏ธ Shimmy is a user-centric social media platform, driven by the need for positive change. We are firstly an ethical social outlet for impact content, we however, also embed financial technology as a key feature, and enabler of value and impact within our platform. The Shimmy platform is structured to provide adaptable, customisable account and channel ownership, for the valued member to use with purpose. It is designed to be used as a clean slate for bespoke utility geared towards output, results and doing good! Although the user experience will be simplistic and intuitive, there is a solid technical grounding underpinning the platform. As highlighted below. This below visual outlines the overall usership & platform growth cycle following the launch operation: **Core Architecture** The platform is engineered for high performance, scalability, and robust data management: | Component | Technology / Service | Function | | --------------- | ------------------------- | -------------------------------------------------------------------------------------------------------------- | | Cloud & Hosting | AWS (Amazon Web Services) | Full cloud hosting and primary infrastructure provider. | | Database | MySQL | Persistent data storage, management, and retrieval. | | Back-End Logic | C# and Python | Handles core business logic, API orchestration, AI & ML systems and server-side processing. | | Front-End / UI | Flutter/Dart | Renders the user interface, ensuring a single, fast, and consistent application experience across all devices. | # Safety & Transparency {% hint style="warning" %} **This page does not reflect any official or legally binding statements.** It is on behalf of the user, to outline our dedication to transparency & fairness through our platform. {% endhint %} *** ### Our Core Values Everything we build at Shimmy is guided by four fundamental principles: #### ๐Ÿ” Transparency We operate in the open. Clear intentions, honest communication, and no hidden agendas. #### ๐ŸŽจ Creative Ambition & Freedom Your voice matters. Your ideas have power. We protect your right to create without exploitation. #### ๐Ÿ‘ค User First Every decision starts with one question: Is this good for our users? Not our profits. You. #### ๐Ÿ’ง **Authenticity** Being authentically ourselves and authentic content is something we strive to encapsulate. #### ๐Ÿ›ก๏ธ Safety Your security and wellbeing are non-negotiable. We build protection into every layer of Shimmy. *** ### Safety: Built In, Not Bolted On Safety remains a paramount consideration for the delivery of Shimmy. It is an elementary factor within the project that is crucial to the optimal user experience. **We are absolutely committed to:** * Following industry best practices for platform safety * Championing security through every feature we build * Embedding clear-cut processes and procedures * Actively implementing and updating security measures **However, we're honest with you:** Operating a public-facing product comes with inherent risks. We advise caution and encourage you to conduct necessary research before interacting with any platform, including Shimmy. *** ### Transparency: No Secrets, No Surprises Shimmy is a completely transparent entity with clear intentions and motives as a member-driven platform. **What this means in practice:** * Parts of our codebase are open source and available to the public * Development materials are shared openly with the community * We use data ethically, with our members' best interests at heart * Decision-making processes are visible and accountable This testifies to our commitment to being a truly community-driven project. *** ### Protection of User Data **Your data belongs to you. Period.** We do not: โŒ Sell your data to third parties โŒ Use your information for algorithmic manipulation โŒ Share your details without explicit consent โŒ Profit from your personal information We do: โœ… Encrypt your data โœ… Minimise data collection to only what's necessary โœ… Give you full control over your information โœ… Delete your data when you ask us to *** ### Non-Custodial Financial Control **We will never have access to or custody over your money.** Your money is in your control all the time. Via our platform, finances are managed by: * **Yourself** - You maintain full control * **3rd party payment facilitators** - Licensed, regulated partners Shimmy cannot access, freeze, or control your funds. Ever. *** ### Audits & Compliance For legal and regulatory compliance, especially with regard to financial markets, we conduct third-party audits. **In the meantime, we remain focused on:** * ๐Ÿ”’ Security measures and rigorous testing * ๐Ÿงช Integration tests across all features * ๐Ÿ‘๏ธ Detailed code reviews for transparency * ๐Ÿ› Bug bounties to identify vulnerabilities * ๐ŸŽฏ Penetration testing by security experts *** ### Licensing & Legal Compliance Shimmy operates within all applicable legal frameworks and maintains proper licensing for: * Financial services integration * Data protection regulations (GDPR, etc.) * Content moderation standards * Platform operation requirements We stay ahead of regulatory changes to ensure continued compliance and user protection. *** ### Our Safety Toolkit **What we give you:** * ๐Ÿ›ก๏ธ Advanced moderation tools for Shimmy admins * ๐Ÿšซ Robust reporting and blocking features * ๐Ÿ‘ฅ Granular privacy controls * โš™๏ธ Customisable content filters * ๐Ÿ“ข Transparent appeals processes **Your Shimmies, your rules.** You decide who can see, comment, and participate. *** ### Continuous Improvement Safety and transparency aren't destinationsโ€”they're ongoing commitments. We regularly: * Update security protocols * Review and improve moderation tools * Listen to user feedback on safety concerns * Publish transparency reports (coming soon) * Engage with security researchers and experts *** ### Questions or Concerns? We're here to listen. [**Report a Safety Issue** โ€ข **Contact Support**](mailto:support@shimmyapp.com) โ€ข [**View Our Policies**](https://shimmyapp.com/policies) # Public Roadmap The below outlines the go to market timeline for Shimmy. {% hint style="info" %} The information on this page is reflective of the current plan and subject to regular updates and amendments. The structure, priority and timing of certain areas and their status may differ. {% endhint %} ### The Journey to Launch We're not messing about. Here's what's happening and when. *** #### ๐Ÿงช External Testing Real testing. Real feedback. Real improvements. We're putting Shimmy in the hands of our community to stress-test everything before launch. *** #### ๐Ÿ”ง Final External Testing & Fixes Polishing, patching, perfecting. We take what we've learnt, fix what needs fixing, and prep for the big show. *** #### ๐ŸŽฏ Public Availability (Private) **Q2 April** Controlled rollout to early members. If you're on the list, you're in. If you're not, join the waitlist now. *** #### ๐Ÿš€ Public Launch **Q3 2026** Shimmy goes live for everyone with invite codes. Mark your calendars. Tell your mates. This is when it all kicks off. *** **Want early access?**[ **Join the Waitlist**](https://shimmyapp.com/#signup) **โ†’** # Members ### Be Part of Something That Actually Matters Shimmy isn't just an app. It's a movement. And every movement needs pioneers. **That's you.** *** ### Why Join Early? Simply signing up to Shimmy makes you an early advocate. You're not just downloading an appโ€”you're joining a community that's rebuilding social media from the ground up. #### ๐ŸŽฏ Early Member Benefits **๐Ÿ†” First-Choice Usernames** Grab @YourName before everyone else does. No numbers. No underscores. Just you. **๐ŸŽจ Innovative Creative Tools** Access features and capabilities others won't see for months. **๐Ÿ›ก๏ธ Safe Usership & Value Transfer** Experience social media without the exploitation. Your data, your control, your safety. **๐Ÿ’Ž Access to Valuable Content** Original, meaningful information from communities that care about substance over noise. **๐Ÿ’ฐ Financial Return Potential** Early members unlock opportunities tied to platform growth and token incentives. **๐Ÿค Genuine Interactions** Transparency, real support mechanisms, and conversations with actual humansโ€”not bots. **๐ŸŒ Your Real Network** Engage with likeminded people and bring your actual friends, family, and community with you. **๐Ÿ† Founder Member Rewards** Special incentives, recognition, and perks that only early adopters receive. *** ### Levels of Involvement #### ๐Ÿ‘ค Community Member (Everyone) Sign up. Download. Start creating Shimmies. You're in. *** #### ๐Ÿ›ก๏ธ Shimmy Moderator **Responsibility. Rewards. Recognition.** The Shimmy Moderator Programme brings opportunities for those who want to actively support the platform. **What you'll do:** * Help regulate community social channels * Support optimal function of the Shimmy App post-launch * Assist with moderation and validator requirements **What you'll get:** * Token-based incentives * Linear progression structure * Real influence on platform development As a platform that restricts worded interactions, our community social channels need real regulation from dedicated, aligned members. If that's you, there's genuine earning potential here. *** #### ๐Ÿ‘ฅ Community Manager / Channel Moderator **Leadership roles with permissions.** Community managers and channel moderators handle escalated moderation and team responsibilities within Shimmy community channels. **Requirements:** * Alignment with Shimmy values * Active engagement with social channels * Familiarity with platform principles * Commitment to keeping the community safe All roles have clear requirements to prevent harmful activity and maintain a secure environment. *** #### ๐Ÿ’ป Developer Build Programme **Build with us. Get rewarded generously.** Our incentivised partnership structure for developers working on Shimmy. **Why join?** We're looking for capable developers and technicians who can bring real value to the project. In return, you'll receive generous rewardsโ€”not just during initial development, but long-term. **This isn't a job. It's alignment.** We're replacing rigid work arrangements with fluid creative commitments. Where dedicated advocates come together to build something meaningful. Where people find their true purpose. **For detailed technical information:** * Visit the **Official Shimmy GitHub** * Request a copy of our [**Product Specification**](mailto:support@shimmyapp.com) *** #### ๐Ÿ› Bug / Vulnerability Bounties **Find problems. Get paid.** We'll soon publish an in-depth breakdown for development-based rewards. Security matters. If you can spot vulnerabilities, we want to hear from youโ€”and compensate you fairly. *** ### Different Levels = Different Rewards The deeper your involvement, the greater your rewards. Not just roles and responsibilitiesโ€”but recognition, incentives, and opportunities as a pioneer member. *** ### Ready to Join? [**Sign Up Now**](htpps://shimmyapp.com/#signup) โ€ข **Apply for Moderator Programme** # V2 $SHM Token ๐Ÿ’ฐ Upon fully establishing Shimmy in the market, and implementing our initial Fiat payment functionality, we will mint and implement our own native blockchain token - Shimmy Token ($SHM). $SHM will be a [Cardano Native token](https://cardano-ledger.readthedocs.io/en/latest/explanations/features.html) deployed on the Cardano Blockchain. Its function as a utility token within the Shimmy platform is to facilitate our reward and incentive mechanisms in relation to in-app content, activities and group ('Shimmy') ownership and access. This brings a typical transactional element to the transfer of the Shimmy Token 'in-app', yet our smart contract protocol and user interface enable the surrounding context of the exchange to be based upon more widespread parameters than a typical buyer - seller exchange. The proposed Dual-Token Structure, allows the giving, or donation use cases to be facilitated with a Cardano Native Stablecoin. This means that donations between parties, access & control fees, and conditional or contractual agreements, are facilitated with a widely usable Stablecoin, meaning that the $SHM Token can be accrued and held onto as the valuable in-app asset that will increase in value in alignment with demand and optimal usership. Cardano does not claim exponential energy to boost performance and create blocks, unlike other blockchains. The performance-sustainability balance is achieved by combining novel technologies like multi-ledger, side chains, and equivalent deal reuse via multiple-party state channels. This means that building Shimmy Token on Cardano, is environmentally friendly and consumes the minimum amount of energy. ![](/files/IXtbOrI5mXm1Np4OHXVg) See below the basic Shimmy Token information: **Name**: Shimmy Token **Ticker:** $SHM **Type**: Cardano ADA **Total Supply**: 5,000,000,000 **Initial Supply**: 1,052,500,000 **Token Listing**: (Mainnet Date TBC) **Distribution**: See [Distribution.](/fundamentals/v2-usdshm-token/initial-distribution) **Vesting**: See Vesting. **Contract Address**: Coming Soon. **Policy ID:** Coming Soon. **Chart:** Coming Soon. # Community & Rewards ๐Ÿ’ธ ![](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS6AQ0x0DSDyBwsw2SOx4%2Fuploads%2F0K82yzJmHozyr3Ivch61%2FCommunity.png?alt=media\&token=f756486a-69d1-4f9b-b1fc-8283cb60e025) The community is the most important factor in the rate and quality of project growth. We work to engage and incentivise loyal community members, who can also grow with the project. There must be a continual rewarding, easy and purposeful experience as a community member or contributor. It is in achieving this advocacy and community spirit, that propels the best rates of growth and usership. {% tabs %} {% tab title="LinkedIn" %} Organisation marketing output. Business & Operation updates for the professional audience. Development & Operational support resource. [Follow here.](https://www.linkedin.com/company/shimmy-shimmy) {% endtab %} {% tab title="Twitter" %} Regular Update Snippets, Product Marketing & Content Screenshots. Marketing announcements & Community engagement. [Follow here. ](https://twitter.com/SHiMMYLTD) {% endtab %} {% endtabs %} **Community voting** will take place via the in-app community channel and [Snapshot ](https://snapshot.org/#/)Voting platform. ### Rewards ๐Ÿ’ฐ Rewards within the Shimmy ecosystem will be centered around the following: * Activity * Participation * Value-adding * Initiatives * Community & member development Rewards can be obtained directly through engagement & completing tasks within the platform. Once the determining factors are met surrounding raising token donations in Shimmy, such as completing a pre-determined challenge, campaign or task. The post holder shall obtain full access and usership of the funds. If the funds are being raised for a third party, their address will be written into the smart contract, to act as the automated recipient upon completion. Funds can be raised on short-term and even conditional terms, although the platform is designed so that campaigns of real value to the community will rank higher and generate real support, interest and traction within the platform. ### Bounties ๐Ÿช™ Through our [Developer Build Program](/shimmy/help-us-build), there will be structures of $SHM bounties offered as rewards for developer and partner commits to the project. The full program structure and incentives will be released upon TGE. # Governance ๐Ÿฅธ ## **How does Governance work with Shimmy?** As a truly ethical operation, Shimmy will conduct open voting processes and engage all dedicated members of the network in decision making that concerns the forward progression of the project. We stand for bottom up as opposed to top-down governance, equality and mutual agreement. Shimmy Token was created to provide utility and govern certain community focused and operational activities & decisions. Much of the platform and activity governance will be managed by active members, who will receive rewards for doing so. We will also conduct community voting for certain public matters via our in-app channel and Snapshot voting platform. The Shimmy Snapshot account will be a place where members can share their opinion by broadcasting voting proposals with the rest of the network. Also where voting will take place on community decisions. The governance structure will be implemented based on the battle-tested [OpenZeppelin Governor contract](https://wizard.openzeppelin.com/#governor). Visit our [FAQ](/fundamentals/faq) to see more information on community voting. ### Regulation As a transparent entity, the large majority of the manual platform regulation will be conducted by the in-house safe usership team, and members or nodes within the network. There will be escalation mechanisms whereby verified team members resolve special cases, and detailed reporting processes. Shimmy utilises in-house Artificial Intelligence models to automate regulation, as well as third-party tools such as [AWS Rekognition.](https://aws.amazon.com/rekognition/) By design, Shimmy implements a 'prevention is better than cure' approach to adverse content and usership, ensuring that there are clear cut, refined posting specifications and requirements. Ensuring that we prevent harmful activity, exposure and animosity through our ecosystem. # Treasury ๐Ÿ” This page outlines the purpose of a Treasury, when our Native Crypto Token ($SHM) goes live. The Shimmy Treasury, will be used to manage and conduct pre-determined activities involving the development and growth of the ecosystem, and the dispersion of the Token. Treasury agreements will be provided to involved parties, which will outline the decision making and action requirements of the invested parties. The treasury contract will be guarded by multisig wallet, in 'Team' by [Trustswap](https://www.team.finance/). This ensures that the founding team collectively process certain important decisions, and manage the vesting and organisation transaction responsibilities with accountability and records. **Public ID**: Coming soon. **Cardano Smart Contract address**: Coming soon. **Public address:** Coming soon. **Multi-sig:** The initial multi-signature setup will be formed by the following parties (Name - ADA address): {More info coming soon} With regard to our community voting mechanism. Holders of the minimum $SHM requirement will be able to vote on their decisions via our Snapshot vote hosting page. # Voting โœ… As a transparent, user-driven project, our team bring as much decision making and governance input to the Shimmy community as possible. If you are within the community and use the product, you deserve to have a say in its development. We encourage founder members and active members to have a vote on certain project decisions in our Snapshot proposals. Also, for more general matters, we have community voting and interaction via direct communication channels. Community voting on more public matters will take place within our platform. We will operate clear cut and transparent case management and resolution processes. Always placing our duty of care to the community first. For any further information about voting, please contact us, or visit our FAQ. # Tokenomics % The Shimmy Utility Token, is a Reward & Incentive currency that engages the network, incentivises usership and brings utility and transparency. It is carefully designed to provide upwards price pressure as usership grows. At launch, there will be no inflation. Although our community will decide upon the inflationary model specifications, to be inbuilt after 12 months. The total initial circulating supply will be capped at 1,052,500,000 $SHM Tokens. As is outlined below, +50% of the total supply will be distributed to the community. This community and stakeholder leverage emphasises our commitment to transparency, with bottom up governance and transparent, decentralised operations. A further breakdown of the Token information, including distribution, addresses and permissions will be made available in our [treasury](/fundamentals/v2-usdshm-token/treasury) page. With 1,052,500,000 SHM Tokens circulating upon TGE. The locked Token Supply remains in a Multisig, to be vested via the treasury at allotted timescales. ![](/files/s6T0FUVYgQj6Rx2X9DkT) ### Total Token Supply The maximum token supply is 5,000,000,000 $SHM Tokens. This supply will be gradually reduced throughout the 3 years following launch, with a deflationary model. This will reduce the total supply of the Token, as it releases into the market. At yearly intervals for the first 3 years after TGE, Shimmy will hold token burn events, whereby a minimum of 5% of the remaining Token Supply in the Treasury Multisig will be burned. This ensures a relative limited supply as the Token continues to release into the market, and aids an increase in the value of the token. Below indicates the maximum supply of the token after the 3 burn events: With this gradual and subtle reduction to the maximum supply, met with the gradual vesting schedule feeding the token to the market. The Token supply remains consistently incremental, positioning towards stability and upwards price movement. # Token Launch ๐Ÿš€ {% hint style="info" %} The timing of the Shimmy Token Generation Event (TGE) and Airdrops remain subject to change depending on variables such as partnerships, community demand and market conditions. {% endhint %} The Shimmy TGE will coincide with an exclusive decentralised exchange launch. The details of this listing will be announced upon confirmation of the finalised TGE event details. The launch of the Shimmy Token onto the Cardano mainnet will enable the utility, governance and price activations prior to the release and early usership of the Shimmy product. This will then bring full utility to the Token and network. Below are some insights on the Token launch: * 10% of funds will be added to Liquidity. * All unsold tokens throughout the IDO period will be burned. * There will be a member airdrop following the DEX launch. * The TGE Launch price will be $0.001. * The maximum public token purchase is $SHM 50,000,000. Below are the only methods of accessing $SHM Token prior to the TGE Launch. See our [socials](/external-links/socials-and-links) page for a list of official channels. Beware of scammers and do your own research before buying. ### Early Rewards | Medium | Date | Amount | | ---------------- | ----------------------- | --------------- | | Whitelist Access | 07/05/2022 | N/A | | Airdrops | 20/06/2022 - 04/07/2022 | 10,000,000 $SHM | | Member Rewards | MVP Launch (TBC) | 2,500,000 P/M | As an invite-only and incentive driven project. The token rewards will be an integral and primary element of the on-boarding and engagement activities. It will flow through the app, governing certain actions & conditional automations. # Initial Distribution ๐Ÿช™ The Shimmy Token, through a scheduled launch event, will make its way to the ADA compatible wallets of early community members early June 2022. The initial token sale event will represent 20% of the total supply, and will largely be vested via the treasury throughout future TGEs. In restricting the initial circulating supply of the $SHM Token and strategically releasing it through future events, the aim is to create upward price pressure as the supply increases. The breakdown below, highlights the initial distribution of the token at launch. ### Token Allocation The below table displays the allocation of the total supply of Shimmy Token at the time of the Token Generation Event (TGE). The further 'Total Percentile', will be vested from the Treasury Multisig at the predetermined timescales. | Allocation | TGE Distribution % | Total Supply % | Vesting | | :---------------------: | :----------------: | :------------: | :-------------------------------------------------------------------: | | Liquidity | 0% | 10% | 100% Available at TGE. | | Early & Future Team | 0% | 20% | 12 Month cliff. Then 10% every month for 10 months. | | Ecosystem & Development | 1% | 5% | 10% Initially, then 10% every month for 10 months. | | Marketing | 0.1% | 5% | 10% Initially, then 10% every 3 months. (100% released in 28 months). | | Incentives & Rewards | 0.1% | 50% | 0.1% at TGE, Then 0.1% every month continually. | | IEO/ TGE | 100% | 10% | 100% at TGE. | ### Issuance The token will be meticulously released to the community and founding network. We will ensure the initial distribution remains fair through 'Whaleproofing' - ensuring a maximum trade purchase of 50,000,000 $SHM Tokens. ### **Vesting** In line with our Vesting Agreement. The Shimmy Team, Advisors & Investors will receive their allocation of the Token at specified timescales throughout the 18 months following the TGE. These vesting schedules are standardised and must be adhered to. Only public/ exchange sales will be immediately available. ### **Auditors** Prior to launching $SHM Token on the mainnet, we will be conducting regular audits of our token & smart contracts. These will be reported openly to the Shimmy community. # Liquidity & Utility ๐Ÿ’ง ### Liquidity A pre-determined liquidity provision, activated at TGE, will enable the circulating supply of the $SHM Token to be freely tradable in the open market. The Shimmy Liquidity will be locked, and the Tokens will be managed via 'Team' by [Trustswap](https://www.team.finance/). This protects the pool from volatility or risk of personal error or miscommunication. ### Utility Utility is a primary differentiating factor, and the burgeoning 'SocialFi' USPs of ShimmyApp. No other platform on planet earth has the same usability as provided by our Dual Token Structure. These differentiators and novel use cases, are what will help the project to innovate in a destructive market. Bringing tangible value to the userbase, direct monetary linkage to social files and the leverage to impact worthy causes for the better. Token use cases: * Donate to causes, projects and campaigns that you care about via Cardano Stablecoin. * Use to build a community. * Create incentive structures to market your work & content. * Swap $SHM in decentralised exchanges i.e [Sundaeswap](https://www.sundaeswap.finance/), [Muesliswap](https://ada.muesliswap.com/). * Incentivise & engage your network. * Receive $SHM in rewards and Incentives for activity & value added. * Earn by implementing paid Shimmy feed access. * Hold $SHM for upward price movement. # FAQ Below addresses areas of interest and key topics that surround the project. Do ask a more specific question, or speak to us, just [reach out.](mailto:hi@shimmyapp.com) {% hint style="warning" %} **Disclaimer:** The information contained in any of Shimmy's websites & documents is for general information purposes only. The information is provided by Shimmy, it's team and members. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of Shimmy websites & documents. Through Shimmy websites & documents you are able to link to other websites which are not under the control of Shimmy. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them. {% endhint %}
When is the App live? The first versions of Shimmy App will be made available to the founding network for testing from June 2026. App store launch Q3 2026.
What does your team look like? We are a small but mighty team of 5 developers, engineers & creatives. With a dedication to creating a community that brings true value to the world through social media. If you are interested to put yourself forward to join. [Contact us here](mailto:hi@shimmyapp.com). [Elliot](https://www.linkedin.com/in/elliot-crabtree/) - Founder & CEO. Samira - CTO Aswathy - Backend Developer Mitch - ML Intern
Is the app on web or mobile? Shimmy is a native mobile application initially for iOS & Android. We will release Shimmy via web at a later date.
What makes Shimmy different from other Social products? Instead of a one-size-fits-all feed, we give you 'Shimmies'โ€”modular, purpose-built social spaces designed to adapt to exactly what your group needs. A Shimmy can be anything you want it to be, from a secure, private vault for family photos to a buzzing public hub for a global initiative.
Why not just use already popular competitors? Along with Shimmy being deeply rooted in ethics and user protection, our use case is unique, purposeful and creates tangible outcomes. Shimmy is designed specifically to help you do amazing things!
When do we expect Shimmy to launch? The full launch of the Shimmy platform will be Q3 2026. Our V1 will be made available for external testing during Q2, to our founding network. Then restrictively released through wider communities.
Where are the product updates? You can find most recent product updates in our [Blog](https://shimmyapp.com/blog/), or via our monthly email update by [Signing Up](https://shimmyapp.com/join-shimmy/). We will be providing monthly stakeholder updates once our product is live.
My question/ answer isn't above? If you have any further questions or require more information, contact us via [Email](mailto:hi@shimmyapp.com) or [Twitter](https://twitter.com/SHiMMYLTD). We will be glad to help!
# Socials & Links ๐Ÿ”— Take a look through, and join our pages! {% hint style="info" %} {% endhint %} # For Members ๐Ÿ‘ The Developer Build program is our own incentivised partnership structure with developers working on the Shimmy project. In return for joining the development team and supporting in building out the product, we offer payment as a reward. This structure is devised to bring more dedication and commitment through our project and those involved. Not just throughout initial development phases, but through the long-term. This is where our focus should be, where the impact is had and where it really matters. {% hint style="success" %} **Good to know:** If you have an interest in getting involved in the project. Just contact [hi@shimmyapp.com](mailto:hi@shimmyapp.com) and we will get right back to you! {% endhint %} **Official Website:** [shimmyapp.com](https:shimmyapp.com). **Brand Assets:** Coming soon. **Support:** [support@shimmyapp.com](mailto:support@shimmyapp.com). # Member Resources {% hint style="success" %} **Useful resources:** As a widely regarded ecosystem with many thriving projects, Shimmy has a number of useful resources available to broaden your knowledge and exposure. Take a look at some interesting reference points below. {% endhint %} [Main Website](https://shimmyapp.com/) [Github](https://github.com/Shimmy-App) [Internal Site](https://shimmyapp.com/) (access required) # For Engineers ๐Ÿค– {% hint style="info" %} More details coming soon. {% endhint %} # GitHub Integration {% hint style="info" %} **Good to know:** A small proportion of the Shimmy source code and development resource will be open source. Meaning it is accessible and transparent. Our public Github repositories will be published below in due course. {% endhint %} **Shimmy App Github**: [Click here](https://github.com/Shimmy-App) # For Support ๐Ÿ“ฌ {% hint style="info" %} **More details coming soon**. For any current support related inquiries, contact - [support@shimmyapp.com](mailto:support@shimmyapp.com). {% endhint %} Conceptualised in late 2017, the Shimmy project, has been through many reiterations during the ideation and discover stages. Faced a lot of challenges and had a steep adaptation curve in order to reach todays proposition. Whilst there have been many revelations and breakthroughs along the way, the overlying principles and driving forces remain the same. This is an ethical, tech for good project, designed to deliver more utility, more ambition, more direction and more impact through community social media content.