# Product ✨
The Shimmy App is designed to bring reason, meaning and impact to social media usage and output. The UI facilitates content with a purpose, content with well defined context and end-goal parameters. It is made to be used for 'wow factor' content. To present actionable, well thought out media that sends a clear message.
Through using Flutter, we can seamlessly utilise a singular codebase, to deploy our front end to iOS and Android devices. Delivering an efficient, easy to use and progressive product to the fingertips of our community. The media and data storage back-end systems will be powered through [AWS](https://aws.amazon.com/). This enables safe, reliable and fast database connectivity, and a consistent user experience.
The front-end, purposefully designed to provide a safe, seamless and bespoke user journey, will be intuitive and simple, leaving focus on the content and it's relative meaning and value. The content format within the platform is short-mid form video & audio posts. This is strictly because of the transparent and expressive nature of both mediums, and the lack of animosity in comparison to text content, for example. Whilst we strongly advocate for free speech, we are more assured in the transparency of modern communication methods, and actively set out to avoid the ambiguity commonplace with written word in a social context.
The early versions of Shimmy App, will be fully responsive, invite only iOS & Android mobile applications. This makes the process and deployment more efficient and manageable from a development point of view, and ensures a consistent, reliable initial interface for the platform.
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