- Clear campaign & consistent strategy.
- Brand awareness strategies & practise.
- Marketing & Member acquisition campaigns.
- Events & Marketing Campaigns.
- Influencer & Ambassador adoption.
- DeFi & DEX availability.
- Real-world, positive results.
- Token & Product exposure.
The refined target audience for the Shimmy platform is the young, web-3 aware professional who is active across social media. This is the perfect captive audience who will benefit the most from using the Shimmy platform.
Below is a breakdown of the target user personas for Shimmy:
We have conducted numerous studies within our target market segments. We are also currently engaging in one to one market analysis & research into the Shimmy product, its primary use cases and projected demand and requirements from the target market.
Sentiment & Organic Growth are two primary considerations when building out the early Shimmy Community. In order to have a stable and loyal userbase through the long-term, we must engage aligned advocates with our values, desired usership and impact, and provide a consistently rewarding and purposeful user experience.
- ALS related organisations received +$220 Million via the #Icebucketchallenge.
- 29% of online charitable donors say social media is the tool that inspires them to give.
- 55% of people who engage with non-profits on social media take action. 59% of those people donate money.
- Approximately $112 Billion is traded in crypto per day.
- Monthly member newsletter.
- Automated mail activity updates.
- Social media channel updates, interactions & announcements.
- Blog posts & Website updates.
The below sub-sections outline some of the marketing initiatives pre and post product launch. The general positive impact of end-usership, rate of developmental growth and success in the market depends on building a loyal, dedicated and strong community.
Throughout the launch & early growth phases. Airdrops will be scheduled to build out our target membership network.
- $5SHM for every invitee signed up.
- Influencer engagement program.
- Community builder rewards.
- Consistent usership rewards.
- 'Shimmy dance' media campaign.
- #Socialforgood campaign.
- Shimmy store - Merchandise (hula hoops, clothing, hardware wallets, stickers etc.).
- Influencer Partnerships - Bespoke partnership terms & incentive structures.
- Shimmy Public In-app campaigns & initiatives i.e Ice Bucket challenge.