Marketing
Last updated
Last updated
Clear brand identity & consistent strategy.
Influencer & Ambassador adoption.
Brand awareness strategies & practise.
Marketing & Member acquisition campaigns.
Events & Marketing Campaigns.
Viral Exposure.
Real-world, positive results.
The overall target market for Shimmy is communities. The product and use cases are designed for communities, be it sports teams, book clubs or anything in-between. The refined target user for the Shimmy platform is the professional Influencer/ Community leader who is active across social media communities. This is the perfect captive persona who will benefit the most from using the Shimmy platform, and bring the most growth.
We set out to target the young professional, the outgoing communicator who gives time, effort and creativity to their social media activity. These are the characters that will bring an influx of users, demonstrate ideal usership and bring new initiatives to in-app activity.
Below is a breakdown of the target user personas for Shimmy:
We have conducted numerous studies within our target market segments. We are also currently engaging in one to one market analysis & research into the Shimmy product, its primary use cases and projected demand and requirements from the target market.
Sentiment & Organic Growth are two primary considerations when building out the early Shimmy Community. In order to have a stable and loyal userbase through the long-term, we must engage aligned advocates with our values, desired usership and impact, and provide a consistently rewarding and purposeful user experience.
ALS related organisations received +$220 Million via the #Icebucketchallenge.
29% of online charitable donors say social media is the tool that inspires them to give.
55% of people who engage with non-profits on social media take action. 59% of those people donate money.
Monthly member newsletter.
Automated email marketing and push notifications.
Automated mail activity and usage data updates.
Social media channel updates, interactions & announcements.
Blog posts & Website updates.
The below sub-sections outline some of the marketing initiatives pre and post product release. The general positive impact of end-usership, rate of developmental growth and success in the market depends on building a loyal, dedicated and strong community.
Influencer engagement program.
Community builder rewards.
Consistent usership rewards.
'Shimmy dance' media campaign.
#Socialforgood campaign.
Shimmy store - Merchandise (hula hoops, clothing, hardware wallets, stickers etc.).
Influencer Partnerships - Bespoke partnership terms & incentive structures.
Shimmy Public In-app campaigns & initiatives i.e Ice Bucket challenge.
| Before Shimmy | After Shimmy |
|---|---|
Lack of real-world socialfi usability. High financial barriers. Low utility.
Easy & clear utility. Cause-driven, direct monetary application.
Harmful, destructive social media impact.
Social value and purposeful utility.
Lack of motive, inspiration or facility for purposeful content output.
The inspiration, control and incentive to use social media with meaning and purpose.
Destructive societal usage norms.
Impactful Initiatives and trends.
